A deli owner in Flemington, New Jersey, sparked controversy for a sign that called on people to celebrate "White History Month."
Jim Boggess, owner of Jimbo's Deli, told the Hunterdon County Democrat his sign was put up to encourage everyone to be proud of who they are.
"No matter what you are -- Muslim, Jewish, black, white, gay, straight -- you should be proud of what you are," he said. "I shouldn't have to feel bad about being white."
Some felt that Boggess' sign was inappropriate, and some took it as mocking Black History Month.
"A business can't go putting racist signs in the window because everybody has a right to go in that store," former customer Bhakti Curtis said. "Everybody! And have a right to buy something from that man and not feel demoralized or degraded."
Curtis accused Boggess of initially writing the letter "t" in a manner that resembled the cross the Ku Klux Klan uses.
Curtis, who is part white, said he considered the sign to be racist.
"I'm black, Irish and Polish," Curtis said. "I look black. I grew up in a white family, and I love white people. I just hate racism."
Boggess disagreed with the suggestion that the sign was racist.
"I love everybody and everybody should celebrate what they are," Boggess said.
Despite the backlash, many readers agreed with Boggess and called for the sign to remain in place.
"Just another example of the hypocricy of this country," one Mad World News reader commented on the site's Facebook page. "We can have a black heritage month, but not a white heritage month .. why not jusy a heritage month?? .. lets forget color."
"This is so stupid everyone else can celebrate their History but the whites can't," another wrote. "And If they try they are called racist I am glad some one is standing up for whites. The white supemist are a hate group I am not for that kind of white pride."
"So only blacks, can be proud of their ethnicity?" another reader commented. "So Doesn't that show racism and bigotry when demanding only one race can be proud of its heritage? Every Race needs to be able to be proud of the good things done by their ancestors. Every race has things done by their ancestors that are wrong, but we need not let the evil of the past ancestral wrongs define our future good deeds. Instead don't forget, but build on the positive."